How Much Should Your New Website Cost?

So you've made the decision to take the plunge and get a new website but, how much is it going to cost?  You probably fall into one of the following categories:-
a) as little as possible
b) as much as your budget can afford
c) an average of the 3 tenders you receive.

So what should you pay?

If you're asking yourself this question then you're asking the wrong question.

What is the purpose of your website?

The purpose of your website is very simple.  It needs to generate business for you.  If it isn't designed with that purpose in mind you will run into problems.  There is a simple equation to work out the return on investment (roi) of your website,

Traffic x conversion = Sales.

To generate more sales from your website you need to increase the number of visitors to the site and increase your conversion rate once they are there.


How to boost your website traffic:

1.segment your website to attract your target markets
2. complete keyword research to establish what information they are
searching for
3.ensure your back end code is search engine optimised
4. complete keyword focused web page optimisation
5. complete search engine optimisation activities every month
6. write and publish articles online to attract more traffic
7. integrate your site with your social media activities
8. integrate your pay per click (PPC) campaigns to landing pages on your website
9. update your website every month to keep the content fresh,
interesting an relevant
10. integrate your email marketing activities with you website to increase
your visitors/traffic.

How to increase your conversion rates:


1. optimise your customer proposition to build more trust
2. write compelling persuasive copy
3. add calls to action
4. structure your site around your target market's requirements
5.  make the user experience intuitive and easy to find relevant content
6. keep your website content up to date
7. create collateral that your visitors want
8. integrate email marketing and social media marketing activities to increase conversions
9. add Advanced Marketing Automation software to your website that automatically nurtures your prospects
10. add software that alerts you with the details of WHO is on your website.



If you would like any help or advice on your website design or would like some strategic guidance on generating more traffic and improving your website conversion rates.  Speak to Stratique today on 0845 226 3095  or visit http://stratique.com/Lead_generation.html