RED-Hot Lead Machine Demonstration Video

We've created this short video to show you how you can generate more business from your website. For further information, get in touch stratique.com/Lead_generation.html or call 0845 226 3095

Want to know a secret?

What are you doing on 22nd and 23rd November?

We'll be exhibiting at Sales Director Live at Olympia in London and we're hoping to see you there.

If you stop by our stand, S356, we'll let you in on a secret. It's called the RED-HOT Lead Machine.

You'll have the opportunity to see our RED-HOT Lead Machine software in action, with more information on how it can deliver already interested contacts and hot prospects straight to your inbox.

It really is the ultimate tool for lead generation and can make increasing your conversions, sales and profits easy.

It takes more time and resources to find and chase prospects. Wouldn't it be so much simpler if interested contacts came straight to you?

Our RED-HOT Lead Machine software makes this possible, so don't miss out; visit our stand at Sales Director Live. It's stand S356.

If you can't make the exhibition, you can call Stratique on 0845 226 3095 to set up your demonstration and free trial.

Visit our website, http://stratique.com/Lead_generation.html

For details about Sales Director Live, visit www.salesdirectorlive.co.uk/.

14 Proven Strategies to Boost Your Website Conversion Rate

In order to increase sales, most businesses do some form of marketing or advertising in order to expose more people to their product or services.  This could be by any or all of the following methods:-

• ·         Telemarketing
• ·         Networking
• ·         Word of mouth/referrals
• ·         Website
• ·         Search Engine Optimisation (SEO)
• ·         Pay Per Click (PPC)
• ·         PR
• ·         Email Marketing
• ·         Direct Mail
• ·         Social Media.

 All of these are fantastic methods to generate more traffic to your website.  In conjunction, implementing all of these strategies on your business every month is a proven method of generating new prospects.  The problem is that most businesses don’t have similar strategies in place to convert these prospects into new customers.

If you are already generating traffic to your website but, you want to increase the level of business from your site what can you do?

The secret is simple—improve your website conversion rate. A slight increase in your conversion rate can have a huge impact on your sales. And you can do it without spending a fortune.

Traffic x Conversion = Sales

It’s time to educate yourself on conversion strategies and then most importantly implement them! You will discover a whole new level of business growth you never thought possible.

We are currently putting together a resource guide with the most important things you can do to boost your conversion rate. The more of these you can do, the more sales you will get but, don’t get overwhelmed by trying to implement all of these steps at once—just choose a few of the strategies you want to work on now and start there. Then, little by little, you’ll build up your marketing efforts until you can just sit back and watch the sales come rolling in. 

Watch this space for more information about the resource guide and when you can download it for free.

In the meantime, if you'd like more information on how to generate more business from your website visit http://stratique.com/Lead_generation.html

The Recession is Over - So Now What?

Last week, the UK Government announced that the double-dip recession had finally come to an end.  So what happens now? 

There are two things that UK business owners can now do.  You can carry on as before and hope that it gets easier to drum up new business or, you can learn from the tough economic climate and do your best to ensure that your business is not effected in that way again.

 

The way to do this is by recession proofing your business. If you had have had more customers 5 years ago, you’d have had more money in the bank to get through the difficult economic period. 

In order to ensure you have money in the bank, you need to look at how you currently get new clients. Imagine you were an angler (perhaps you are) and you were at the fishing lake with one rod with one type of bait. The angler on the peg next to you had 5 rods and 5 different baits and had each of the rods cast in different locations at different depths.  Which one of you would be the most likely to catch the fish?

You can implement this same strategy on your business.  How many different rods and different baits are you using to generate new clients currently? Do you implement each of the following?

·        Email marketing
·        Word of mouth
·        Referrals
·        PR
·        Direct mail

·        Telemarketing
·        SEO (search engine optimisation)
·        PPC (pay per click)
·        Display advertising (Facebook, Linked In, Remarketing)
·        Website visitor tracking
·        Social media (including blogging)

·        Field sales reps.

If you are doing all of these things then you are definitely doing the right thing.  You just need to look at continuous improvement of each of these strategies in order to lower your cost of customer acquisition and increase your conversion rates.  A 1 or 2% improvement on each of your activities will yield a significant increase on your return on investment.

If you’re not doing each of the above then, there is room for improvement in your current customer acquisition strategy.  Don’t be overwhelmed by the task, take each element and implement them one at the time.  The trick is to build up the activity level on your business generation until you've got a joined-up strategy where each activity is feeding into the other.  i.e. your PR feeds content for your social media and email marketing.   Once you've got a process where all of the activities are being implemented at least once a month, every month, the results are exponential.  You will propel your business to financial stability and comfort quickly so that the threat of another recession leaves you with fewer sleepless nights.

Your other option is to call in the experts to get advice or assistance in implementing your customer acquisition strategy.  Chose a company such as a full-service marketing and lead generation agency who is already doing all of those strategies on their own business and you can be confident that they will be up to the task for your business too.

For more information about how Stratique can help you to recession-proof your business, call us on 0845 226 3095, email blog@stratique.com or visit http://www.stratique.com/.  If you want help generating more business from your website then see the information about turning your website into a RED-hot lead machine by visiting http://stratique.com/Lead_generation.html