It's that time of the month when we have to compile activity reports encompassing everything we've done over the last month for each of our clients. No matter how much press coverage we have secured or, how many places they climbed up the search engine rankings, the activity report is arguably the most important thing we do.
You see, communicating with our existing clients is imperative. Most people who leave or stop using your services don't go because of a poor product or service. They go because they don't feel valued and haven't got a loyal relationship with you.
So in order to minimise customer attrition, you need to be regularly communicating with them. Tell them, what you have done for them and why this has helped them. Give them information and advice. Become the voice of authority in your business area. You could write a blog of your own or send regularly email communications? I suggest doing both.
For more information please visit www.stratique.com
For any advice on regular communication with your clients call today on 0845 226 3095 or email communications@stratique.com
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