RED-Hot Lead Machine Demonstration Video

We've created this short video to show you how you can generate more business from your website. For further information, get in touch stratique.com/Lead_generation.html or call 0845 226 3095

Want to know a secret?

What are you doing on 22nd and 23rd November?

We'll be exhibiting at Sales Director Live at Olympia in London and we're hoping to see you there.

If you stop by our stand, S356, we'll let you in on a secret. It's called the RED-HOT Lead Machine.

You'll have the opportunity to see our RED-HOT Lead Machine software in action, with more information on how it can deliver already interested contacts and hot prospects straight to your inbox.

It really is the ultimate tool for lead generation and can make increasing your conversions, sales and profits easy.

It takes more time and resources to find and chase prospects. Wouldn't it be so much simpler if interested contacts came straight to you?

Our RED-HOT Lead Machine software makes this possible, so don't miss out; visit our stand at Sales Director Live. It's stand S356.

If you can't make the exhibition, you can call Stratique on 0845 226 3095 to set up your demonstration and free trial.

Visit our website, http://stratique.com/Lead_generation.html

For details about Sales Director Live, visit www.salesdirectorlive.co.uk/.

14 Proven Strategies to Boost Your Website Conversion Rate

In order to increase sales, most businesses do some form of marketing or advertising in order to expose more people to their product or services.  This could be by any or all of the following methods:-

• ·         Telemarketing
• ·         Networking
• ·         Word of mouth/referrals
• ·         Website
• ·         Search Engine Optimisation (SEO)
• ·         Pay Per Click (PPC)
• ·         PR
• ·         Email Marketing
• ·         Direct Mail
• ·         Social Media.

 All of these are fantastic methods to generate more traffic to your website.  In conjunction, implementing all of these strategies on your business every month is a proven method of generating new prospects.  The problem is that most businesses don’t have similar strategies in place to convert these prospects into new customers.

If you are already generating traffic to your website but, you want to increase the level of business from your site what can you do?

The secret is simple—improve your website conversion rate. A slight increase in your conversion rate can have a huge impact on your sales. And you can do it without spending a fortune.

Traffic x Conversion = Sales

It’s time to educate yourself on conversion strategies and then most importantly implement them! You will discover a whole new level of business growth you never thought possible.

We are currently putting together a resource guide with the most important things you can do to boost your conversion rate. The more of these you can do, the more sales you will get but, don’t get overwhelmed by trying to implement all of these steps at once—just choose a few of the strategies you want to work on now and start there. Then, little by little, you’ll build up your marketing efforts until you can just sit back and watch the sales come rolling in. 

Watch this space for more information about the resource guide and when you can download it for free.

In the meantime, if you'd like more information on how to generate more business from your website visit http://stratique.com/Lead_generation.html

The Recession is Over - So Now What?

Last week, the UK Government announced that the double-dip recession had finally come to an end.  So what happens now? 

There are two things that UK business owners can now do.  You can carry on as before and hope that it gets easier to drum up new business or, you can learn from the tough economic climate and do your best to ensure that your business is not effected in that way again.

 

The way to do this is by recession proofing your business. If you had have had more customers 5 years ago, you’d have had more money in the bank to get through the difficult economic period. 

In order to ensure you have money in the bank, you need to look at how you currently get new clients. Imagine you were an angler (perhaps you are) and you were at the fishing lake with one rod with one type of bait. The angler on the peg next to you had 5 rods and 5 different baits and had each of the rods cast in different locations at different depths.  Which one of you would be the most likely to catch the fish?

You can implement this same strategy on your business.  How many different rods and different baits are you using to generate new clients currently? Do you implement each of the following?

·        Email marketing
·        Word of mouth
·        Referrals
·        PR
·        Direct mail

·        Telemarketing
·        SEO (search engine optimisation)
·        PPC (pay per click)
·        Display advertising (Facebook, Linked In, Remarketing)
·        Website visitor tracking
·        Social media (including blogging)

·        Field sales reps.

If you are doing all of these things then you are definitely doing the right thing.  You just need to look at continuous improvement of each of these strategies in order to lower your cost of customer acquisition and increase your conversion rates.  A 1 or 2% improvement on each of your activities will yield a significant increase on your return on investment.

If you’re not doing each of the above then, there is room for improvement in your current customer acquisition strategy.  Don’t be overwhelmed by the task, take each element and implement them one at the time.  The trick is to build up the activity level on your business generation until you've got a joined-up strategy where each activity is feeding into the other.  i.e. your PR feeds content for your social media and email marketing.   Once you've got a process where all of the activities are being implemented at least once a month, every month, the results are exponential.  You will propel your business to financial stability and comfort quickly so that the threat of another recession leaves you with fewer sleepless nights.

Your other option is to call in the experts to get advice or assistance in implementing your customer acquisition strategy.  Chose a company such as a full-service marketing and lead generation agency who is already doing all of those strategies on their own business and you can be confident that they will be up to the task for your business too.

For more information about how Stratique can help you to recession-proof your business, call us on 0845 226 3095, email blog@stratique.com or visit http://www.stratique.com/.  If you want help generating more business from your website then see the information about turning your website into a RED-hot lead machine by visiting http://stratique.com/Lead_generation.html

How Much Should Your New Website Cost?

So you've made the decision to take the plunge and get a new website but, how much is it going to cost?  You probably fall into one of the following categories:-
a) as little as possible
b) as much as your budget can afford
c) an average of the 3 tenders you receive.

So what should you pay?

If you're asking yourself this question then you're asking the wrong question.

What is the purpose of your website?

The purpose of your website is very simple.  It needs to generate business for you.  If it isn't designed with that purpose in mind you will run into problems.  There is a simple equation to work out the return on investment (roi) of your website,

Traffic x conversion = Sales.

To generate more sales from your website you need to increase the number of visitors to the site and increase your conversion rate once they are there.


How to boost your website traffic:

1.segment your website to attract your target markets
2. complete keyword research to establish what information they are
searching for
3.ensure your back end code is search engine optimised
4. complete keyword focused web page optimisation
5. complete search engine optimisation activities every month
6. write and publish articles online to attract more traffic
7. integrate your site with your social media activities
8. integrate your pay per click (PPC) campaigns to landing pages on your website
9. update your website every month to keep the content fresh,
interesting an relevant
10. integrate your email marketing activities with you website to increase
your visitors/traffic.

How to increase your conversion rates:


1. optimise your customer proposition to build more trust
2. write compelling persuasive copy
3. add calls to action
4. structure your site around your target market's requirements
5.  make the user experience intuitive and easy to find relevant content
6. keep your website content up to date
7. create collateral that your visitors want
8. integrate email marketing and social media marketing activities to increase conversions
9. add Advanced Marketing Automation software to your website that automatically nurtures your prospects
10. add software that alerts you with the details of WHO is on your website.



If you would like any help or advice on your website design or would like some strategic guidance on generating more traffic and improving your website conversion rates.  Speak to Stratique today on 0845 226 3095  or visit http://stratique.com/Lead_generation.html

So What Do You Think of Drugs Cheats?

We have seen one or two in the Track and Field events this week. Obviously it’s poor form in the sporting arena, but what about seizing an opportunity to establish an “unfair” competitive advantage above all of your business competitors? A form of business steroid to enhance your lead-generation?

Gaining An Automatic Unfair Advantage Using Advanced Web Visitor Identification and Tracking

What if you could “cheat” and implement the latest technology that automatically interrogates LinkedIn and Companies House and then informs you instantly which businesses are visiting (and returning) to your website?  Is that unfair?  Absolutely!  It’s like creating your own podium above gold position; the Platinum medal position!

Taking It To The Next Level
What if your website could then be configured to become an automatic lead-generation machine; to automatically nurture your prospects and monitor their behaviour whilst your competitors sit in ignorant bliss? Is that unfair or is it all about seizing the day?

Get That Edge Against Your Competitors
What if you could employ a world-beating team to work tirelessly on your lead-generation activities but pay them less than a college leaver?
So do you want an unfair business propelling competitive advantage or do you want to just continue doing the same old thing?

Click here now for a free, no obligation consultation and to find out more about our medal-winning packages which start from just  £116/week.

So what will you be opting for this month? The Stratique Business Propeller has 4 packages to choose from: Bronze, Silver, Gold or the game-changing Platinum.

Call 0845 226 3095 to talk to us about the package which is right for you, click here to visit our website or click here to send an email enquiry.

Job Vacancies Available

Media Sales Executive OTE £19k (uncapped) 

The role entails selling advertising space to businesses for a Midlands based Premier League Football magazine. 

Activities include: 
1. Researching football magazines to identify target markets 
2. Developing a list of potential contacts 
3. Calling to introduce the advertising opportunities 
4. Sending follow-up emails 
5. Making follow-up calls 
6. Taking bookings 
7. Managing payment 
8. Arranging for artwork to be sent 
9. Liaising with the design department. 


Required skills: Microsoft office, including email, basic XL and word, plus internet explorer. 
Experience is not essential as full training will be given but the role is best suited to an outgoing tenacious individual who can work on their own or as part of a team. 

This commission only role has an OTE of £19,000 per annum which is uncapped. There is also potential for the right individual, to be taken on in a salaried role. 

Working times: Either part time hours to suit (10am-2pm with a lunch break) or full time 9am-5pm (with an hour for lunch)

Monthly Reporting

It's that time of the month when we have to compile activity reports encompassing everything we've done over the last month for each of our clients.  No matter how much press coverage we have secured or, how many places they climbed up the search engine rankings, the activity report is arguably the most important thing we do.


You see, communicating with our existing clients is imperative.  Most people who leave or stop using  your services don't go because of a poor product or service.  They go because they don't feel valued and haven't got a loyal relationship with you. 


So in order to minimise customer attrition, you need to be regularly communicating with them.  Tell them, what you have done for them and why this has helped them.  Give them information and advice.  Become the voice of authority in your business area.  You could write a blog of your own or send regularly email communications?  I suggest doing both.


For more information please visit www.stratique.com


For any advice on regular communication with your clients call today on 0845 226 3095 or email communications@stratique.com

Another Busy Week at Stratique HQ

I'm not sure if it's the good weather or if the start of the Olympics has made everyone buoyant but, this week has been a great week.  We've had 2 new clients come on board and despite the continual doom-mongering by the national media everyone we meet seems optimistic about the rest of the financial year.  


We've had a press released published for a client today too. Please click to view here - http://www.midlandsbusinessnews.co.uk/2012/07/local-company-helps-redditch-school-children-prepare-for-the-world-of-work/

Writing for the Tamworth Herald

Well the sun is shining and summer has come at last.  It's a lovely day to be writing our article for the Tamworth Herald's Inside Business Section.  Look out for it on Thursday 30th August.  We've written all about Internet Marketing Strategies .  It's difficult to get all of the information and knowledge into just 400 words but, after a couple of drafts its ready to go.  

Hello and Welcome

Hello and Welcome

This is the Blog of Stratique Marketing, Design and PR.  We are a full-service marketing agency based in Tamworth and we help clients in the Midlands to grow and develop by providing them with targeted leads and communicating with these prospects regularly.


In this blog we will be sharing our successes, commenting on industry news. discussing new technologies and posting special offers.  We'll post pictures and videos too.  We hope you enjoy it. 

If you would like to contact us, please email Blog@stratique.com or call 0845 226 0095. If you'd like to see our website, please visit http://www.stratique.com